Facebook's Ad-service Allows You to Target Racist Audience

Facebook's Ad-service Allows You to Target Racist Audience

ProPublica was able to purchase an ad targeting Facebook members who were house-hunting that excluded African-American, Hispanic and Asian-American users, which runs contrary to rules established by the Fair Housing Act of 1968 as well as the Civil Rights Act of 1964.

They found the category, but because there were only 2,274 people in it, it was considered too small for them to be able to buy an ad targeted at only Jew haters.

ProPublica then performed a test, paying $30 to target the users that had liked these anti-Semitic topics.

ProPublica explains that it placed three ads and selected the audience categories from Facebook's ad-buying platform.

However, he said, there were times when information appeared on Facebook that violated its standards.

While those ads didn't prop up any specific candidate, they focused on polarizing social issues, including gay rights, immigration and race, Facebook's chief security officer said in a post.

Advertisers who notice any offensive or inappropriate targeting fields are asked to report them. The revelations potentially bolster the findings of intelligence officials that Russian Federation was involved in influencing the 2016 presidential election.

NASA sees Hurricane Jose in between Bahamas and Bermuda
For the European weather model, a recurvature out to sea or a landfall in New England or Canada were the preferred solutions. A Category 1 hurricane packs winds between 74 miles per hour and 95 miles per hour , as gauged by the scale.

The social media giant said it would continue working to improve its processes and was restricting parts of its ad targeting fields while a review took place.

The potential for Facebook's advertising platform, which reaches 2 billion people, to be misused by bad actors has come under heightened scrutiny in the aftermath of the USA presidential election.

Many are criticising Facebook's policy of automatically creating categories for advertisers, as it means that offensive categories could go relatively undetected unless brought to the attention of the company or the wider media, sometimes months after being in regular use.

Later, Harvard's research fellow Joshua Benton wrote on Twitter that internet users can also find similar categories using Google AdWords, but their range is even broader.

Facebook's ad business has become a hot-button topic. Terms such as "Nazi party" were added, and Facebook's system suggested adding "second amendment", presumably as it associated gun enthusiasts with anti-Semites.

Considering all these elements, Facebook might soon have to draw a clearer line between not allowing hate speech on and not discriminating groups of people regardless of their thoughts and beliefs.

Facebook CEO Mark Zuckerberg responded to the bloodshed by writing that "there is no place for hate in our community" and that the site was committed to removing content that "promotes or celebrates hate crimes or acts of terrorism".

Related Articles