Can Amazon Persuade Enough People To Buy Fresh Food Online?

"Over time, there could be other formats that evolve that- that might- wouldn't be branded Whole Foods Market, potentially, wouldn't be our standards", Mackey explained.

"They're not stupid enough to go change that", Whole Foods Chief Executive John Mackey said in a Friday town hall, according to the filing.

"Mutual friends set us up on a blind date", he said about flying out to Seattle a little over a month ago.

Amazon's planned $13.7 billion acquisition of the organic and natural foods grocer signals a massive bet that people will opt more for the convenience of online orders and delivery or in-store pickup, putting even more pressure on the already competitive industry.

The line, according to the transcript, garnered laughter from employees in the room. She raised her price target on the company to $48 - almost 15 percent higher than Amazon's bid.

A Whole Foods Market purchase awaits placement in a auto trunk.

A representative for Whole Foods confirmed that Amazon CEO Jeff Bezos was at the meeting. Six bookstores, a staff-less experimental outlet and 465 Whole Foods plots are up for protection at this point.

"Until death do us part", Mackey said.

Walmart, which gets more than half its revenue from groceries, has been expanding with its acquisition of Jet.com past year and last week said it was buying online men's clothing seller Bonobos.

McIlroy hits back at Elkington
Their departure raised the prospect of this US Open producing a seventh consecutive first-time victor at the Majors. And he was also encouraged by the fact he managed to finish with a flourish.

"Ultimately there's nobody who can take it away if [Bezos] really wants it", Greif said, "and I think he really wants it".

"I dreamed that we merged with Amazon".

Giammona says there is some concern among "hard-core Whole Foods fans" that Amazon could change the grocery's image and product options.

And Amazon has plenty to learn about bricks-and-mortar grocery. "This is not - this is not a Tinder relationship".

But he also says the deal could be an opportunity for Amazon to fix some of the issues Whole Foods has faced, as well as an opportunity to attract new customers through lower priced products.

Say "Whole Foods" and some envision a gastronomic nirvana, overflowing with a healthy bounty worth a premium price.

Culpepper, who owns Kroger Co shares, said Kroger is the company that would be most likely improve Whole Foods' efficiency, but that it would have difficulty matching Amazon's cash offer. Amazon has, however, rolled out a futuristic store concept with no cashiers or checkout lines. In his note, Turner also suggested more far-fetched integrations are possible, such as Dash reordering buttons for users' favorite restaurants.

The transaction isn't expected to close until the second half of the year, and Whole Foods shares soared 29 percent to $42.68 Friday - more than the $42 deal price, indicating investors anticipate another bidder could emerge.

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