'Oath' is the name of Verizon's new 'disruptive' company

'Oath' is the name of Verizon's new 'disruptive' company

According to a tweet from AOL Chief Executive Officer Tim Armstrong, Oath will oversee more than 20 brands and reach more than a billion consumers.

Business Insider was the first to report that the Yahoo and AOL merger would form a new company named Oath, adding that a big branding campaign will be launched over the coming weeks.

Disclosure: Yahoo Finance is part of Yahoo Inc, but covers Yahoo Inc as it would cover any other large public corporation.

"Oath is the name of the evil tech company in the sci-fi story you wrote in 7th grade", one person tweeted, while another asked "Who is doing their marketing?" That perhaps is the farthest that anyone could have ever expected the once iconic Yahoo brand to come to be known as post the acquisition process though that's exactly how things stand at the moment.

The creation of Oath does not necessarily mean that Verizon will eliminate the AOL and Yahoo brands, but it does mean that these companies will operate and report financial results separately from Verizon. The Monday announcement brought plenty of speculation about what kind of future Oath will have-and plenty of poking fun at the name.

Scotland makes formal request to United Kingdom for independence vote
David Mundell, Scottish Secretary in Parliament, has already said the Government will reject the request. The Scottish Parliament this week voted in favour of Holyrood having the power to hold a referendum.

Verizon is set to complete its $4.48 billion purchase of Yahoo's internet assets by the end of June.

Verizon's mass media company "AOL" and its newly acquired company "Yahoo" will be merged under a new brand name "Oath" in Summer 2017.

In February, Verizon and Yahoo agreed to cut the acquisition price by $350 million and to split the cost of any legal liabilities resulting from the breaches.

Last month, the Department of Justice indicted four individuals, including two offices of the Russian Federal Security Service, in connection with the Yahoo hack. Also, if it will manage to make Yahoo trustworthy again. The remaining assets of the organization will be renamed Altaba, although it's unclear if this is a long term plan. The deal was delayed due to Yahoo's recent hacking disaster and the decline in business.

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