The tradition started in 1979 when the company chose to celebrate surviving their first year of business run out of a Burlington, Vt. gas station.
The day usually draws a large crowd.
"Three simultaneous live streams hosted by Pedestrian editors will compete in a series of ice cream eating challenges in an attempt to break records". Your only dilemma? Trying to figure out which flavor of ice cream to get. I might rather just wait until the grocery store is having a sale on Ben & Jerry's.
Australian towns evacuated amid flooding from ex-cyclone
Another three people were confirmed dead on Saturday but police are still investigating whether their deaths were flood-related. Torrential rain lashed heavily populated areas as the remnants of Cyclone Debbie moved down the nation's east coast.
The company anticipates more than one million scoops will be given away at it's shops Tuesday. Up for grabs are Cookie Dough, Phish Food and Cherry Garcia. If you're not sure about the location of your nearest Ben & Jerry's, consult the chain's location finder.
"The rules of #FreeConeDay are simple", the Vermont ice cream maker tweeted. There will also be a few other special locations where the company will be giving out free ice cream cones today. Today is the 38th annual Free Cone Day.
"Why wait for next year's Free Cone Day?".