New Spotify HiFi In The Works, Will Cost Up To $10 More

But for those who are more inclined to be finicky about audio quality and all that jazz, the lossless audio format is way better than what we've been getting. Think of it as the music quality that artists, studio engineers, and music producers intended for users to hear. Screenshots from the service have appeared online detailing a not-yet-available "Spotify Hi-Fi" service that gives users access to lossless CD-quality audio for an additional $5 or $10 per month.

In an effort to attract audiophiles away from Tidal, Spotify is reportedly gearing up to launch a new lossless audio tier.

The move isn't unexpected from the music-streaming giant. They run a rest for a small group of subscribers and offered the package for $5 to $10 a month.

Jo-Wilfried Tsonga beats Nick Kyrgios to reach Marseille final
The much-maligned Australian was unable to defend his Marseille crown losing to Jo-Wilfred Tsonga 7-6 (7-5), 2-6, 6-4. Last week Tsonga won the Rotterdam title, where he came from a set down to beat the Belgian David Goffin.

The new plan is expected to cost around seven and half dollars over the existing premium subscription.

Judging by materials released in today's report, it will be dubbed "The ultimate music experience". The company is paying dearly for its music licenses as well as customer acquisition, and has yet to turn a profit. This obviously won't happen, but it could and others such as Apple Music should be anxious. Spotify has to focus on other ways to bring added value and differentiate itself from its biggest competitor by adopting new features and capabilities. Apple Music will be obliterated soon too as it only now uses lossy 256Kbps AAC format. Spotify CEO Daniel Ek announced in March of 2016 that the service had hit 30 million subscribers. But it's definitely going to be sooner than expected because the company already rolled out the new service to a few of its subscribers.

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