Google linked with SoundCloud takeover

Google linked with SoundCloud takeover

SoundCloud still needs a buyer, though, as it struggles to compete with the mainstream music streaming players like Apple and Google itself...

About a month ago we reported news that Spotify pulled out of talks with Soundcloud about a possible acquisition. This falls below the $1-billion price tag SoundCloud asked for when Spotify approached it back in December.

Apple Said To Cut iPhone Production In Q1: Nikkei
KGI Securities analyst Ming-Chi Kuo forecasted a year-over-year production decline over the entire first half of 2017 in November. Recent reports also noted that while Japanese demand has been strong, it can not make up for the overall sluggishness.

It is interesting that Google should be the latest company which Soundcloud is courting as Soundcloud hired on the former Google exec Holly Lim as their CFO previous year. The first may be from Google, who is reportedly considering buying out SoundCloud for $500 million. Whilst Google have their own streaming service in the shape of Google Play Music, SoundCloud is unique in it's open platform allowing anyone to upload their music and share it with the world.

There's also of course the possibility that Google is simply interested in SoundCloud's talent. Google Play Music subscriber numbers are not known, but Spotify and Apple Music dominated the music streaming business past year as more players entered the arena including TIDAL and Amazon Prime Music. Rough approximations done by Music Business Worldwide show that the three majors would get a cut of $45m between them.

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