The Top 10 Apps of the Year Will Not Surprise You

The Top 10 Apps of the Year Will Not Surprise You

Facebook (FB) again held the first-place position in smartphone apps in 2016, while Alphabet (GOOGL) properties held five of the top 10 positions, Amazon (AMZN) showed the strongest growth and Apple (AAPL) held onto the No. 9 slot. Facebook is claiming that title for another year.

As far as smartphone apps go, Facebook is by far the most used application in the United States with more than 146 million average unique users. Even though Messenger annoyed some users who felt like Facebook was trying to force them into it, the app has done well this year.

The next four slots on Nielsen's list are then occupied by other Google apps, which include Google Maps, Google Search, Google Play and Gmail.

The Top 10 Apps of the Year Will Not Surprise You

Which apps do you use the most? A big reason is that Apple Music is one of the rare Apple apps available on Android - while it gets a boost by being preinstalled on new iPhones, the fact that it's being used by so many so soon bodes ill for Spotify.

Instagram comes in on 8th with 75 million average unique users, followed by Apple Music (68 million users) and Amazon App (66 million users). Apart from this, other Facebook properies such as Messenger (#2) and Instagram (#8) also bagged positions in the top 10 list with the latter showing the maximum growth rate year-to- year of 36% from 2015. As a result, the app found favor from about 65.51 million average monthly users. Two percent of USA smartphone owners used a handset that operated on a Windows phone, followed by 1 percent on a BlackBerry.

Nielsen's Electronic Mobile Measurement system is responsible for these findings. "Data is based on Nielsen's monthly survey of 30,000-plus mobile subscribers aged 13 and up in the U.S. Mobile owners are asked to identify their primary mobile handset by manufacturer and model, which are weighted to be demographically representative of mobile subscribers in the U.S. Smartphone penetration reflects all models with a high-level operating system (including Apple iOS, Android, Windows and BlackBerry)".

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